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Attention Branding Business Experts: Opportunity Knocks.
RiechesBaird’s “Branding Business” team is looking for TWO highly-experienced leaders to join its crusade to “Inspire Greatness” and “Build the World’s greatest B2B brands.” If you have 10 or more...
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Building B2B Brand Trust Through Communication
Brand trust is vital in order to maintain longevity and win over competition. Building this trust goes much deeper than what is seen as face value. It’s about creating a reason to believe. For B2B...
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How a Brand Strategy Can Help Your Business Grow
Many times in the B2B world — especially in professional services — there’s a heavy reliance on business development for client acquisition and a hesitancy to spend money on business branding and...
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B2B Branding vs. B2C Branding: What’s the Difference?
If you’re looking to create a world class brand strategy and branding program to accelerate growth and differentiation, it’s critical to understand the difference between branding a B2B company and...
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The Complexities Surrounding B2B Brand Strategy & B2B Sales
By understanding the complexities of the B2B marketplace, individuals, brands and entire organizations can experience greater results. B2Bs operate under a significantly different mindset than...
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Research Proves B2B Branding Pays Off
Can a business prove that investing in a solid brand strategy really works? And if so, why does it matter? That’s the subject of a recent McKinsey report on brand strategy and practice. Get the full...
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Dropbox To Brand Services To The B2B World
B2B and B2C companies often tend to live in very different worlds — different types of products and services mean divergent brand, marketing and communication strategies. But at times, we see...
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B2B Branding: McKinsey Proves It Matters
If you’re like most B2B marketers, you’ve been asked or will be asked, Does our brand really matter? How can we prove it? And how do we build a case to support our investment? To help you understand...
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Predictions for B2B Branding in 2014
Mark Morris is a Founding Partner and Senior Strategist at The Brand Consultancy in Washington, D.C. His entrepreneurial career spans 38 years starting his first company in his dorm room in the mid...
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The Science and Art of B2B Brand Strategy
Crafting a corporate brand strategy takes time, thought and courage. When a B2B company nails a killer strategy, it can establish trust, loyalty and lead to sustainable business growth. If it...
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The Face of the B2B Brand: 5 Reasons Employees Are Important to Brand Research
Employees are perhaps the most important instrument in a marketer’s toolbox. For one, they control a large part of the customer experience as the face of the brand they represent. But they are also...
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